A Research On Business Mode Of International Logistics Platform

DYJ is an international logistics platform for smallfreight forwarding in the international shipping market,Is specialized in international freight information transfer,to promote the realization of international freight transactions,international freight personnel training and integration of freight enterprise resources of service,exchange and improve the platform.However,the recent two years saw it developed slowly,suffering problems of low utility,weak profitability,desirable increase of customers,limited funds,underdeveloped software and hardware facilities.,Single platform participants and Single income level.Therefore,in order to solve the above problems,this paper analyzes the existing business model with the macro and micro environment inside and outside the enterprise.The research employs “Wei-Zhu Business Mode Theory” to study the existing business mode of DYJ International Logistics Platform,And from the platform positioning,business system,profitability mode,the key resources and cash flow structure and other aspects of the restructuring of the business model of the 6 elements and put forward the improvement program.Main recommendations:1.Construction of a small and medium micro freight forwarding,large NVOCC,fleet,customs broker,warehouse,import and export companies and shipping companies and other stakeholders to cooperate,common prosperity and build the value of the network platform.2.Improve customer experience.Through the increase of shipping companies and freight forwarding and membership rebate guarantee,advertising services added value link of investment,integration of various resources,to provide convenient and efficient service for all stakeholders,to achieve online and offline interaction.3.Find the main point of the platform’s user weakness-space,tariffs,services and supply problems and by increasing the online booking,the next line to enhance the attractiveness of the platform,such as personalized community platform to enhance the competitiveness of the user’s industry.4.From the advertising revenue,service income,training income and so on,so that the platform to diversify the profit model to increase revenue platform.5.Shortening value chain to improve enterprise efficiency.The use of the platform will not be efficient to shorten the industrial chain through the remove of agent and remove of intermediate links,so that the supply and demand sides docking directly to promote the flow of information freely.Finally,we predict the expected return of the reconstructed business model,in order to realize the value of the enterprise,and finally create a win-win environment.