Power Customer Segmentation Based On Payment Behavior And Upgrading Service Research

Power supply enterprises provide power supply for electric power customers service,and in accordance with the "first use after the pay" electricity charged with electricity costs.Power supply and electricity recovery is the basic business and responsibilities of power supply enterprises.Both the industry monopoly and social responsibility of public utility units,the enterprises should also provide high quality service for their customers.The payment of electricity is an important service provided by the power supply enterprise,so try to build a convenient,safe and reliable payment channel for the customers is an important obligation of the power supply enterprise.The convenience,security and service quality of the customers have become a basic standard for the public to measure and evaluate the power supply unit.Power supply enterprise is also a profit-making enterprise.In control of their operating costs and provide quality service is also important.The biggest problem today is the late fee phenomenon is more serious,because of the different customer’s payment habits and the selection of payment channels are different,and lead to difficult recovery of electricity,Therefore,how to provide high quality and fine service for the majority of residents and all enterprises,and protecting the power supply enterprise fast recovery of electric charge,effective control of operating costs is a problem urgently to be solved of power supply enterprise.In this paper,the power customer segmentation is divided into seven categories with two main classification variable: payment time and payment channels.Through the collection of annual detailed payment data for a comprehensive statistical analysis,predicting the periodic and regularity of electricity payment,comparing the difference between the seven classes of customers,looking for all types of customers behavior and psychological characteristics,to provide customers with better service improvement strategies and Suggestions for the power supply enterprise.Through the analysis of control costs and the rapid recovery of electricity,give some advice to power supply enterprises,such as proposed to guide the payment channels and payment incentives and building electricity recycling directory alarm database scheme.