A Study On The Impact Of Managerial Expectation On Cost Stickiness

In recent years,scholars have found that the relationship between the cost and business volume is not a strict linear,and the traditional cost theory has been challenged.Scholars believe that the non-linear relationship is caused by the sticky of the change in the cost when it increase or decrease.Cost Stickiness has become an important research topic in the field of management accounting in recent years.The research on cost stickiness will help managers to make reasonable decision cost management,to control cost better.And it is helpful for the enterprise owners and other stakeholders to analyze the cost management decision which the managers made.To a certain extent,it is also conducive to solve the principal-agent problem.The domestic and foreign scholars have conducted extensive research on cost stickiness,including the characteristics of cost stickiness,the reasons for the formation and the main factors.In the study of the causes of cost stickiness,the research on the cause of the manager's expectation is relatively less,but there are some authoritative studies have shown that different managers' expectations have different effects on the cost stickiness.In addition,the 2008 financial crisis has brought great impact on China's economy,but the study which considered this non normal economic factor is less.Therefore,this paper studies the influence of managers' expectation on the cost stickiness,and creatively considers the economic impact of the financial crisis.The first part is the introduction,mainly expounded the research background,research significance,research content and research methods and innovation,and the main research methods used in the paper are theoretical analysis,empirical analysis and comparative analysis.The second part is literature review,combed the relevant research literature at home and abroad,made literature review.The third part is the definition of related concepts and theoretical basis,defined some important concepts in this paper,and discussed the related theory of cost stickiness and the related theory of behavioral economics in detail.The fourth part is the empirical research design,put forward the research hypothesis based on the theoretical analysis of this article,and described the data sources and sample selection process,and built the research model according to the research hypothesis.The fifth part is the empirical testing and results analysis,decrypted statistical analysis of sample data in this paper,used the research model in this paper and the selected data to do regression analysis,and analyzed the results of empirical research in detail.The sixth part is the conclusion and Inspiration of the research.The conclusion and analysis of this paper are drawn from the empirical analysis and the main conclusions and implications are obtained.This paper takes 2003-2015 years of financial data of China's 510 A shares of listed manufacturing companies as the research sample,which contains 6630 samples,and conducts empirical analysis,and draws the following conclusions: There is cost stickiness in the manufacturing listed companies in China;managers' optimistic expectations will lead to cost stickiness,and the cost stickiness will be weakened by managers' pessimistic expectations;Financial crisis has great impact on cost stickiness of China's listed companies of manufacturing,and there is cost anti-stickiness in China's listed companies of manufacturing in the early period of financial crisis.The innovation of this paper mainly includes the following aspects: enriched the related theory of cost stickiness,joined the behavioral economics principle based on the theory of institutional economics;put forward that the managers' pessimistic expectations will make the cost stickiness be weakened,and has been a strong support to the results of empirical analysis;considered the impact of the financial crisis as a factor in the study,and studied the stickiness of cost and expense before and after the financial crisis;considered the influence factors may have a significant impact on the results of this study,and carried on the control,in order to make the conclusion of this paper is more accurate,with a reference value.