The Research Of Improving S Bank Suzhou Branch Retail Business Marketing Strategy

Among the many businesses of commercial banks,the retail business is popular with its low-risk and low-risk characteristics.Retail business marketing strategy has become the attention of commercial banks,is the focus of analysis.At present,the economic situation is complex and varied,domestic commercial banks are fiercely competitive with each other.However,the income and living standard of the residents are increasing.Under the influence of these factors,the investment in retail business and the deeper research on the marketing strategy of retail business have become the consensus among commercial banks.Compared with foreign commercial banks,the experience of domestic commercial banks in the development of retail business needs to be accumulated.The research on retail business marketing strategy is to be improved.Awareness is not strong and other issues.S bank as one of the four major state-owned commercial banks,also face the above problems.The purpose of this paper is to study the improvement of retail banking marketing strategy to solve the existing problems.Based on the current domestic and international economic and financial situation and the development trend of competition among domestic commercial banks,this paper,based on the domestic and foreign theories on the retail business marketing of commercial banks,based on a large number of investigation and analysis of S banks,The paper analyzes the internal and external environment,advantages and problems faced by S banks,and puts forward corresponding countermeasures and suggestions from the four aspects of product strategy,price strategy,channel strategy and promotion strategy.Finally,it points out that in the human resources,financial resources,Control and hardware equipment,etc.should have the corresponding supporting security measures to enable the retail banking S banking strategy to the smooth and orderly implementation.It is hoped that the analysis and research of this paper will help S Bank to improve its marketing strategy,enhance its core competitiveness and realize the goal of the largest retail bank in China.