Brand Strategy Research Of Ancient City Of Taierzhuang

With the rapid development of society,the development of China's tourism industry has entered a period of fierce competition.Tourism products and services and other related industry chain development of good or bad,will directly affect the competitiveness of enterprises strong and weak.For tourism enterprises,the traditional management model and marketing model can not meet the new requirements of social development.In addition,the involvement of international tourism companies has intensified the intensity of competition in the entire tourism industry.Therefore,tourism enterprises need to make rapid transition,so as to enhance their value.Brand strategy management has become one of the important ways to increase the added value of tourism enterprises.The brand strategy of local tourism enterprises is affected by many factors,such as region,etc.,and there will be some problems in the process of brand strategy implementation.In order to solve the problem,this paper studies the brand strategy of local tourism enterprises,and selects the ancient city of Taierzhuang as the research object,which is divided into six chapters.The two chapter mainly introduces the analysis method of the concept characteristics of domestic and foreign tourism enterprises brand strategy research status,research content,brand strategy and strategic management;the third chapter analyzes the environment of the brand strategy of local tourism enterprises,through the questionnaire analysis of the status of implementation of brand strategy of Taierzhuang City,the ancient city of Taierzhuang mining existing brand strategy the problems and reasons.On this basis,the fourth chapter and the fifth chapter respectively put forward the concrete construction mode of Taierzhuang ancient city brand strategy and the specific implementation of the safeguard measures.Finally,the conclusions and prospects of this paper are introduced.According to the discussion of this paper,the final conclusion is drawn,and the inadequacies of the paper are explained.On this basis,the future research directions are described.