A Study On Tourism Value Evaluation Based On Philosophical Perspective

Tourism has become a comprehensive social phenomenon,involving political,economic,social and other aspects.Because it has a wide range of positive and negative effects,so we should pay enough attention to the value of tourism.This paper attempts to interpret the value of tourism,and to set up the tourism value evaluation system for the evaluation of regional tourism activities,which in order to have a more comprehensive and clear understanding of the impact of tourism for the region.First,this paper reviews the development of tourism by tracing the the source of tourism value,and defines the connotation of the value of tourism based on the perspective of philosophy with the help of Makiguchi Jomiro's value theory.Besides,the grey system theory and fuzzy theory are introduced for the construction of evaluation system of the tourism value and implementation of evaluation process.Secondly,on the basis of the interpretation of tourism value,this paper divides the tourism value into direct value and indirect value and then makes a detailed exposition.Thirdly,the grey fuzzy comprehensive evaluation method is introduced to evaluate the value of tourism.In the aspect of weight,AHP is used to determine the weight of tourism value evaluation system.In order to facilitate the calculation process,this paper uses the MATLAB7.11 software to design the corresponding program for the analytic hierarchy process(AHP)and the grey fuzzy comprehensive evaluation method.Then,selecting the famous tourist city---Dalian,as the object of this paper.After the data collection and expert scoring process,we can get the total score of the evaluation of tourism value in Dalian is 58.42 points,the overall tourism activities for Dalian to bring positive value and positive value is at a low level.Finally,this paper summarizes the full text,and puts forward some suggestions on the national,social and civic level.