Study On Consumer's Shopping Psychology Of Designer Brand Integrated Store

With the rapid development of the times,people's aesthetic level is also changing.In order to meet the needs of consumers,new products have been introduced in various industries,resulting in fierce competition within the industry.From the perspective of clothing market,store display,pricing strategy,and so on through the same high,brands did not reflect its own advantage,they can not meet the needs of customers' personal consumption,and lack of core competitiveness.In addition to the emergence and popularity of online shopping,physical clothing stores are facing more and more pressure.In this realistic environment,designer brand stores appear in people's vision.As the name suggests,designer brand shop is based on some or more designers to design and manufacture personalized clothing stores.This new type of shop meets the increasingly rational and personalized consumption trend of consumers,and won the recognition of individual consumer groups.In order to understand the designer brand shop and consumer shopping psychology,to improve customer satisfaction and promote the development of the store,this article analyzes and studies the designer stores in Beijing.In this paper,a part of the designer brand integration stores in Beijing are taken as the research objects,the study conducted a field visit.Before the study,the author consulted the relevant literature,and chose the Howard model,Sith theory of planned behavior as a theoretical guidance to lay a solid theoretical foundation for the research work.At the same time,we use brainstorming,market research and other methods to get first-hand survey data,so as to provide real data support for subsequent research.According to the collation statistics,415 valid samples were obtained,and the data analysis was carried out by SPSS17.0 software.Due to the large number of valid samples,the survey results can reflect the true feelings of the designers' integrated shop consumers to a certain extent.According to the factor analysis method,12 factors influencing purchase intention are summarized.In the further correlation analysis,we can draw the following conclusion: for designers integrated store consumers,factor was positively correlated with the satisfaction of three products: perceived value,perceived value and perceived emotional shops,and negatively related factors for fashion involvement.The significant positive factors associated with purchasing intention were four factors,which were significantly related to satisfaction,and social stimuli and satisfaction.The factor of loyalty has no significant correlation with these two contents.Through one-way analysis of variance,we can see that all factors mentioned above and age,marital status,education level,occupation and disposable monthly income all have significant correlation with purchase intention.Through the investigation and research,this paper discusses the present situation of the development of the research objects,the consumer's purchase behavior and the relationship of purchase.After scientific analysis and discussion,the factors that influence purchase intention are summarized and summarized,so as to provide some references for the development of designer brand integrated stores in China.