Research On Comprehensive Budget Management Model Of Sino-life Hunan Branch

In an increasingly competitive environment,life insurance companies must implement the fine management,optimize the allocation of resources,to obtain profits,to be able to survive and develop.The life insurance company introduced many years of comprehensive budget management in the practical work of a lot of problems,can not meet the enterprise development,business management and business strategy landing needs.In this paper,the Sino-life of Hunan Branch as a case study object,mainly to the strategic direction of the overall budget management optimization?This paper analyzes the current profit model and operating characteristics of life insurance companies,as well as its complex organizational structure and the status quo of modern management needs,and puts forward the theory of strategic budget management to optimize the company's budget management,improve the efficiency of resource utilization,Competitiveness.Based on the actual budget management,this paper analyzes the problems existing in the overall budget management practice of the company according to the actual situation of Hunan Branch of Sino-Life Insurance:the overall budget goal is out of line with the enterprise strategy,the overall budget is lack of overall,the overall budget implementation process monitoring Missing and so on.After analyzing the problems in the comprehensive budget management practice of Hunan Branch of Sino-Life Insurance?This paper puts forward the optimization suggestions according to the theory of strategic budget management,including the development of the company's strategic objectives and business ideas,and the use of the Balanced Scorecard to refine the strategic objectives into Operational financial budget indicators and non-financial budget indicators,the formation of strategic budget assessment system;the introduction of full participation in the budget preparation process,improve the overall situation of strategic budgeting;strengthen the implementation of strategic budget monitoring process?...