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Research On Marketing Strategy Of AB Software Products

Posted on:2019-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:C H SunFull Text:PDF
GTID:2359330542479135Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Large-scale data,cloud computing,artificial intelligence and other Internet technology,high-speed development,while China's Internet technology is also leaps and bounds,such as B(Baidu),A(Alibaba),T(Tencent)as the representative of the Internet giant company.In the area of software services,Saa S model is gradually replacing the sale of genuine software to provide services to the traditional model.Saa S(Software-as-a-service)is called software operation,in the Internet platform to meet the needs of enterprises or individual users of a new model.It is the new era of innovative application model,but also a new trend in the development of science and technology.Enterprises have Saa S software operating services,you do not need to buy computer hardware and software,rental equipment and recruitment of the corresponding technical staff.Can be based on the actual work needs,initiated by the enterprise to Saa S manufacturers to purchase the necessary services.For most of the small and medium business owners,the application of Saa S service model can significantly reduce the use of software and maintenance costs,and thus more in line with the development trend of science and technology.Saa S service model for the market just emerging,there is a huge market space can be explored and expanded,AB company decided to focus on the development of a service for small and medium enterprises Saa S service software,Bangbang software came into being.In this paper,the research is based on the following ideas: First,the Saa S software industry,the reality of the background and theoretical analysis of the problem;second,according to AB company Bangbang software development and the current development process,analysis of AB company Bangbang The paper analyzes the problems in the marketing process and analyzes the problems of the software.Then,according to the market analysis results,the marketing strategy of Bangbang software is worked out.Finally,the research results of this topic are summarized and forecasted,and the ABbang software Product marketing to provide the feasibility of the implementation of the program.
Keywords/Search Tags:SaaS model, marketing, marketing strategy research
PDF Full Text Request
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