Research On Personal Agent Marketing Mode Of S Life Insurance Company

With the rapid development of Chinese insurance industry,the domestic insurance marketing model has also undergone a great degree of change.As Chinese financial industry has the earliest opening time,the largest opening and the fastest growing industry,the insurance industry has developed rapidly in recent years,but also achieved some results.In the past twenty years,the development of insurance industry has been the most rapid period,and the management subjects of the insurance industry have developed from several to several hundred,and the scale of insurance premiums has exceeded the ten billion mark.Now,the development of China’s life insurance industry is facing a series of changes.Mode of operation from extensive to fine,from traditional sales to specialization,focus from the products to the customer,and as the main practitioners in the life insurance industry,life insurance agent,in the working process of the problem is becoming increasingly prominent,the life insurance agent team overall quality is not high,increasing difficulty,low retention rate the agent,a serious short-term behavior.In such a situation,if the life insurance industry is to continue to keep healthy and stable development,the reform and improvement of the personal agent marketing model of life insurance is imperative.Personal agent marketing model as a part of the life insurance company marketing system,in the next period of time it will still be the main mode of life insurance marketing,the system is perfect,to effect a life insurance company’s operating results,the development of large whole life insurance industry in the future.Explore the personal agency marketing mode that meets the domestic environment and market demand,and stimulate the unlimited vitality and potential of the insurance market,which is beneficial to the development of industry and the improvement of national insurance consciousness,and is conducive to improving the social security system and optimizing the allocation of financial resources.This paper adopts the total points of the general idea,first of all,the development of the current theoretical research status at home and abroad,and summarizes the history of life insurance marketing mode is elaborated,then the case of S life insurance company’s marketing agency,questionnaire survey,analysis of the shortcomings of the personal marketing agency model,and put forward some suggestions,and the S life insurance the company’s personal marketing mode innovation,the reform measures are analyzed,discussed the advantages and disadvantages of various new patterns.