Research On Operation Strategy Of Shenhua Zhonghai Dry Bulk Shipping

Since its inception in 2010,ShenHua ZhongHai Shipping Co.,Ltd has been concerned about the parties,and is mainly engaged in related power,coal and other dry bulk transport of shipping enterprises.In recent years,the international and China's domestic dry bulk shipping market is unpredictable,but ShenHua ZhongHai dry bulk fleet in the market come to the fore,and the development trend is good.In 2016,its own coal transport capacity reached 79.2 million tons,and achieved remarkable results.As the state of China's coal control,China's coastal coal transport demand has increased,but the domestic coal dry bulk market supply and demand has been at a subtle level.At present,due to the good domestic economic situation,a large number of ocean-going vessels choose domestic transport,so the current capacity of the dry bulk market showed oversupply situation.Thus,it's necessary for company to integrate and restructuring their fleet capacity,lower operating costs,shielding the market risks,and then continue to maintain good business development.Based on the analysis of the scale,structure,mode of operation and route of ShenHua ZhongHai group,this paper firstly analyzes the opportunities,challenges,the advantages and disadvantages of ShenHua ZhongHai fleet development.And then use the quadratic exponential smoothing method and the gray forecast method to form a combination forecast to forecast the next five years ShenHua ZhongHai dry bulk fleet of coal cargo volume.We found that dry bulk fleet of coal cargo volume remain at 83 million tons,so we get that ShenHua ZhongHai dry bulk fleet has operational feasibility.Then,in order to maintain the operational feasibility of ShenHua ZhongHai dry bulk fleet,the strategies that Shenhua Zhonghai Dry Bulk Shipping can take in its future operation are put forward,which are adjusting the structure of capacity,increasing the risk resistance capability and enhancing the market competitiveness.