Research On Development Strategy Of Coastal Coal Transportation Of A Company

"Thirteenth Five-Year Plan" noted that "green" is the one of the five basic concepts,it will improve the low-carbon development of transportation and actively force the implementation of clean energy plan.The government attaches importance to environmental protection which causes a substantial decline in demand in coal market.It is obvious that the coal market is oversupplied.In terms of coal demand,thermal power,crude steel,cement and other major coal industries have different degrees of production decline,resulting in the total coal demand was down.In terms of coal supply,the volume of production,transportation and all aspects of coal storing is generally higher.This causes that it maintains a relaxed pattern in the coastal coal transportation market.The coastal coal transportation enterprise are facing great challenge because of the downturn of coal market and the fierce competition in the coastal coal transportation market.Therefore,it is important to analyze the environment and clear the strategic objectives and priorities of coastal coal transportation for A Company.First of all,this paper introduces some theory about coastal coal transportation development strategy,which paves the way for the strategic research of coastal coal transportation for A company.Next,it describes the development status of coastal coal transportation for A company.It analyzes macro environment,included policy,economy,society,culture and technology,by using PEST method;it analyzes the external opportunities and threats,internal strengths and weaknesses by using SWOT method;it analyzes the competitive environment by using Porter's five forces model.Then it explains the demand and supply situation of Chinese coastal coal transportation market and identifies five factors that influence the development of the coastal coal transportation.It predicts the coastal coal transport demand quantities from 2016 to 2020 by combining gray forecasting model and exponential smoothing model.Finally,it clears the strategic objectives and priorities and describes measures and steps to implement the strategy of coastal coal transportation development for A company.