Research Of Furniture Electronic Commerce’s Patterns And Countermeasures

Because of the development of internet,E-commerce bring a new shopping pattern,it changed the way of life,more and more companies got into the market of E-commerce,also including home industry.People starting to buy furnitures from internet.Home industry has just started its business in E-commerce,there’s many problems have to be solved.This paper analyzes the E-commerce both in China and abroad,and then compares different electronic commerce’s influences,analyzes advanced ideas both in China and abroad,using market research data and induction,deeply analyzes the different influences of E-commerce,comparing the datas from market,big data and consumers.Deeply analyzing the profit model,transaction and market share of furniture industry,studying the reasons of its influence,including details of the products,eco-material,medium publicity,personalized service,logistics.Furniture industry shouid start its business from this,improving its competitiveness.According to the influences and finding the method to solve the problem,such as improving professional skills,new medium publicity,efficient logistic and service of install furniture,establish law regulations and safe payment.These methods could make the company to be more adaptive in marketing,solving the problems which consumer concerned,providing advices of furniture industry,improving its development in the marketing competition.