Research On The Development Strategy Of Retail Wealth Management Business Of ZX Bank Harbin Branch

The middle income of retail financing business in the bank continues to improve with the continuous development of the economy.The retail finance business has been paid more and more attention and has become one of the key development directions of commercial banks.At the present stage,the retail banking business of commercial banks in China is still in the initial stage of development,there is still a lot of space for perfection.Therefore,this article is mainly from the theoretical research and the present situation of the current stage of retail financial management business.Using for relevant theoretical methods.By Introducing the development and present situation of the retail financial business of ZX bank in Harbin branch.An in-depth analysis of the problems of brand construction,professional financial personnel,marketing service system,performance evaluation mechanism and other aspects,and from the internal and external two dimensions to analyze the cause of the problem.In reference to foreign advanced experience and product and service innovation,combined with the actual situation of Harbin branch of ZX bank,retail financial services from the overall strategy ideas,create a professional financial personnel,set up marketing service system and establish a sound risk control system to compliance,put forward for the operation and healthy development strategy of retail banking business of ZX bank Harbin branch.