| In recent years,with the reform of China’s capital market deepening,futures emerge in an endless stream of product innovation,the development of China’s futures market is facing new opportunities and challenges.The Yongan Futures Company was founded relatively early in the futures market of ou r country,the company scale is relatively large,a Futures Company to company performance relative to the leading,occupy a pivotal the position in the futures industry.In the long process of development,the Yongan Futures Company is facing the macro po litical,economic,social and technological innovation environment,medium futures industry competition and demand environment,and the micro internal capital structure,governance structure,the proportion of old and new business and business layout The common influence of the environment,the formation of the advantages of development,the Yongan Futures Company in the development of the weaknesses,opportunities and threats.In the study,based on the three aspects of macro,industry and company analysis of the environment of the development strategy of Yongan Futures Company.Futures Company of Yongan business development,the macro level is mainly affected by the political,economic,and social factors influence the four aspects of technology,change the industry level,mainly from the factors of market competition and market demand the company is mainly affected by the level of capital strength,business performance,company structure,influence the market size and business pattern of distribution and other factors.On this basis,the SWOT analysis on the development of the Yongan Futures Company.Then target development strategic planning,strategic positioning and strategy volume and so on.Need to adhere to the coordinated development strategy formulation process,strengthen risk management,strengthen asset returns,and improve corporate governance requirements.In terms of strategic positioning,the main consideration of the three aspects of management,risk control and the development of content,on the basis of the scale from the three aspects of strategy,differentiation strategy and competition strategy to consider choosing strategy.Finally,combined with the actual development of the implementation of the strategy,respectively,the implementati on of the strategy process,implementation risk and related countermeasures for the comprehensive inquiry.The results of this study on the formulation of the development strategy of Futures Company in Yongan,it has important practical significance and th e implementation of risk prevention and avoidance,can effectively enhance the long-term viability of the Futures Company of Yongan.At the same time,the development strategy of domestic futures companies to formulate and implement also has the reference value. |
