Strategy Study On Diversified Service Transformation Of G Bank Zhengzhou Nanyang Road Branch

In recent years,with the rapid development of Internet and technology innovation,the financial impact on commercial bank range is more and more wide,the impact force is more and more big.Domestic commercial Banks began to actively seek to method,by vigorously developing mobile phone bank,opened online mall,development of Internet products and other means to reduce the loss of customers.At present,the transformation in the development of commercial Banks,there are some successful results and case,also must through some setbacks and failures.The rapid development of Internet financial to commercial Banks not only put forward the severe challenges,to create the reshuffle,traditional financial institutions for the commercial Banks brought new opportunities for business transformation and product innovation.How to on the Internet,conform to the trend of The Times,grasp the opportunity,is that all financial institutions must attach much importance to the issue.Based on the comprehensive analysis of Internet financial G bank zhengzhou nanyang road branch,on the basis of the impact of traditional business,the grameen bank,puts forward the nanyang road of zhengzhou branch should be how to live through diversified service transformation to a guest,guest,sticky,to realize the change of mode of operation.Though Internet financial produce certain effect to the traditional business of commercial bank and the impact,but the dependence of traditional commercial Banks is still high,looking to the future,prediction for the developing direction of financial market,commercial Banks in the national economy will not change,the leading position of both competition and cooperation relations,the transformation of commercial Banks in the future development should be the transformation of the physical channel,the innovation of the management idea,by guest means of reform,the transformation of product innovation and so on aspects,the scene structures,the transformation of diversified services via the Internet.Combining with G nanyang road of zhengzhou branch operating situation of the actual cases,analysis of the current G nanyang road of zhengzhou branch face practical problems existing in the financial aspect,Internet diversified service transformation countermeasures and Suggestions are put forward.This paper is divided into five chapters,the first chapter is the introduction,which mainly includes research background,research purpose and significance,research contents and methods,etc.The second chapter is the influence of the change of financial demand on the branch of zhengzhou nanyang road.The third chapter is the problems and causes in the transformation of the diversified service of zhengzhou nanyang road branch of G bank.The fourth chapter is the strategy and suggestion of the diversification service transformation of the branch of G bank zhengzhou nanyang road.The fifth chapter is the conclusion and prospect.