Yuntianhua Group's Financial Strategy Management Research

Financial strategy as a core element of corporate strategy management gradually becomes the focus of business,academia attention.In the changing environment,financial strategy is not just a functional strategies,more basic support and business development of corporate strategy.Growth of enterprises is inseparable from corporate strategy,business success strategy is inseparable from financial strategies,business development strategy for the implementation of financial strategy and pointed out the direction a platform of capital operation.This study to select and develop Yuntianhua Group financial strategy as the research object,the first analysis of the current status quo Yuntianhua Group financial management;secondly by introducing a PEST analysis model for business development Yuntianhua Group currently facing the external environment,including macro environment and industry environment,and internal environment,including major industrial scale capacity,resource acquisition capability,financial capability,technological innovation,brand and marketing network,corporate culture,human resources to conduct a comprehensive analysis,analysis Yuntianhua Group currently face development opportunities and challenges;again,according to the company strategy to the financial requirements of the proposed strategy: financing,investment,reduce costs,control risks,according to the choice of financial strategy guiding ideology determines Yuntianhua Group’s financial strategy.Based on this principle,the specific content of the paper subsequently filed Yuntianhua Group financial strategy,including the Group’s investment strategy,financing strategy,distribution strategy and budget and cost control strategies;Finally,the paper safeguards Yuntianhua Group financial strategy analyzed research,and through an objective evaluation of financial strategy,which is reflected in the Group’s development strategy right choice,but also the inevitable result of service in the Group’s development strategy.