Research On Business Model Based On Virtual Community

Along with the development of the Internet,more and more people are based on the Internet for social,therefore on the basis of the traditional community,gradually development for the network virtual community,people through the Internet channel is added to a wide variety of online virtual community,and thus more convenient access to traditional channel can't meet the demand,based on the operation of the online virtual community and virtual community economy arises at the historic moment.This study based on the network virtual community,first from the virtual community,the business model,the respect such as social economy to review and summarize the literature at home and abroad,and according to the business model canvas model,business model of virtual community economy characteristic analysis and analysis of the canvas,the business model has a preliminary understanding of virtual community.This study choose the logic thinking as representative of the virtual community enterprises were analyzed,and through the business model of logic thinking and dismantling,from the product and the service interface,asset management interface,customer interface,the finance interface block analysis,summarizes the logic thinking business model for the development of the canvas,and analyzes the reasons for the success of logic thinking mode.Finally,a SWOT model is used to evaluate the current online virtual community enterprises,and finally give some Suggestions on the business model of this research.