The Study On The Competitive Strategy Of Honeywell Analytics In China

Honeywell analytics is a division of Honeywell Automation and Control Solutions,which manufactures and sells gas detectors and gas sensors.Its parent company Honeywell is a diversified,high-tech advanced manufacturing enterprise,in the industry's international leader position.The author starts from the analysis of gas detector industry,analyzes the scale,structure,characteristics and internal and external macro environment of China gas detector industry in detail.At the same time,the status quo of Honeywell Gas Detector is also analyzed.On this basis,to focus on research the Chinese market competition strategy of Honeywell Analytics.Try to use Michael Porter's competitive strategy theory,the use of five-force analysis model,PEST analysis,SWOT analysis and other analytical framework.The advantage of Honeywell Gas Detector is that the brand,technology,research and development,quality,marketing channels and services,high-end market share is high.The disadvantage is that the supply cycle is long and the price is high.Proposed Honeywell gas detector competition strategy using market leader strategy,channel construction strategy,technology leadership strategy and localization strategy,and the implementation of these strategies is described.Through the implementation of the above strategies,will be able to achieve the strategic objectives of Honeywell's "Oriental for Oriental" and "Become Chinese Competitor".Become Chinese gas detection market leader and meet the needs of the Chinese market products and services to protect the lives of customers and property safety.