Research On Group And Home Broadband Business Promotion Of China Mobile Liaoning Company

China Mobile group Liaoning company(hereinafter referred to as the Liaoning mobile),Dalian,Anshan,Shenyang,Fushun,Benxi,Dandong,Jinzhou,Yingkou,Fuxin,Liaoyang,Tieling,Chaoyang,Panjin and Huludao fourteen branch.Through the promotion of 4G fine,set off system,home differential operation,to promote business income growth;by strengthening the network support,management control,team execution,culture guiding force,strengthen the promotion of leading edge,the main performance indicators have reached the anticipated,business development steady for the better.Group customers(short collection business)is one of the three carriages of Liaoning Mobile Corporation development.Home broadband customers are new engines for revenue growth of Liaoning Mobile Corporation,and are important entries for expanding family digital services.At present,Liaoning mobile set off,seize the "products" and "industry" two line system,set off to promote market development,active mining informatization demand,in-depth cooperation with energy,education,public security,financial,medical and other industries;the development of the principle of home business to follow the "high starting point,high quality,high value",and deepen the synergy of the China Tie Tong company,set up camp equipment maintenance support system integration,to achieve the rapid expansion of home market,new daily passenger is significantly accelerated,new customers accounted for a substantial increase in more than 20 M.Competition in the communications industry has entered the fine and precise stage of service quality have become increasingly demanding,especially set off and home customers,customer perception and satisfaction directly determines the level of customer loyalty,the Mobile Corporation's business income,but also a part of it.Therefore,constantly improving the Liaoning mobile set Hakka business level is conducive to promoting the sustainable development of Liaoning mobile and keeping the leading edge of the main competitive partners.This paper first analyzes the current situation of Liaoning mobile business development in recent years,4G network satisfaction continues to improve,comprehensive evaluation of network construction excellent,set off customers and home business double promotion.Results the front to clearly see the gap,there are resources to set off the lack of accuracy,integrity of the job needs to be further improved;a guest will further increase the resources regulation,improve construction quality,improve the quality of the end to end.In addition to the fierce external competition environment,there are also reasons for the lack of implementation and extensive management.In view of the problems existing in the collection of passengers and passengers,first of all,several principles of the promotion plan are defined,and then the promotion program of the collection and customer service is worked out.Set off,to enhance the market share unceasingly;focus on the government,military,education of the three big market,to accelerate access to engineering construction;customers,to improve the marketing system,grasp the renewal ability,firm scale,from the business and service of three lines improve Liaoning mobile operating ability.For the protection of the Liaoning mobile set off and passenger lifting scheme implemented,especially by strengthening network capacity reserves,strengthen cost fine management,deepening enterprise management and further promote the four dimensions of anti-corruption,puts forward corresponding safeguard measures...