Research On Construction And Management Of College Student Marketing Team Of Dongying Branch Of China Life

The introduction of personal life insurance industry marketing mechanism in 20 years,the rapid development of the life insurance jobholders to pioneer to explore a development path for the future,the further development of the life insurance industry has laid a solid foundation.But the rapid development at the same time,also exposed a series of problems,with various potential problems based on the analysis of the development of the insurance industry in the process associated with the marketing team,combining with the current situation of China’s life insurance industry total manpower exceeded 3 million people,according to the state quality team has not been greatly improved,team management is still relatively extensive,the average age in the team more than 45 years of age(a part of life insurance marketing team average age more than 50 years of age),the overall cultural level of the team is not high,uneven professional skills,social image needs to be improved,social status should be improved,learning ability is relatively limited,to accept new things,the use of new technologies,new docking groups,the ability to grasp the new era is not strong,undertake stamina the lack of objective phenomena and problems for the future development of the industry,put forward the spirit of respect for the old employees,old employees trust,rely on the old The principle of staff,strengthen the training support of the old team at the same time,with a high starting point positioning,high demand,high standards of operation of the "three high" principle,the construction of life insurance companies marketing team solutions.The construction and management of College Students’ life insurance company marketing team,is the effective means to rapidly improve the situation,but also the fundamental requirement to realize the sustainable development of the industry in the future,is a power in the interest of the key initiatives of the ages,is of great significance to the life insurance industry is the current and future development.On this basis,this paper mainly studies the construction and management of College Students’ life insurance company marketing team,team building,mainly on the premise of confirming the whole target research to build the general idea and detailed science,and have plans to build practical value,to build ideas,deduction,preparatory steps,policy support,publicity,capacity promotion and development planning;team management,the main research of college students life insurance company marketing team management mode,promote the standardization of work points.The main research methods used include theoretical research and basic investigation,qualitative analysis and quantitative analysis,and benchmarking.In this paper,the principle,the whole team related operation of the related theory,the insurance industry sales principle as the theoretical basis,with the large number of domestic and foreign literatures as the writing basis,objective analysis of the current status and problems of the life insurance company’s marketing team from the aspects of characteristics,life insurance marketing team management status and problems and,to Chinese life insurance company Dongying branch as an example,analyzed the present situation and the necessity of constructing college team’s argument,combined with the Chinese life insurance company Dongying branch of the status quo,proposed a series of research results of College Students’ team construction and management in the local,mainly includes the overall goal,the team construction of College Students’ overall thinking,construction plan and management mode.In the preparation plan,the paper focuses on the target deduction,preparation steps,support policies,capacity upgrading and development planning.In the study of the management mode,the management team of professional LIMRA five operating system based on the understanding of life with Chinese within the company and other companies with the industry operating experience,put forward Chinese life workplace standard operation mode,through the construction of recruiting support system,training system,sales support system,daily management system and the performance management system in the workplace to achieve single field teams independent operation,the full release of team vitality,accelerate the pace of development,enhance the development potential,and through the standardized operation system to ensure the realization of scientific development.Finally,the construction and management theory for the empirical research,summarizes the research conclusion,puts forward relevant policy suggestions:one is the relevant state departments should strengthen the entrepreneurial guidance,especially the insurance industry entrepreneurship to give more positive and specific support;two is to further play the role of the insurance industry in the financial system.;three is to create a scientific supervision environment,ensure the industry sustained rapid and healthy development;four is the life insurance marketing managers should fully understand the current situation of life insurance marketing team,the team construction of college students as early as possible to consider ways to improve the team quality state,strengthen the team development;five is the life insurance marketing managers should actively study and promote the upgrading of management level,to enhance management efficiency.Through the research of this article,I hope to bring positive influence to the development of the industry,and provide some reference and help for the practitioner of the construction and management of the marketing team of the life insurance company’s students.