Research On The Application Of Emotion Design Principle In The Construction Of Sports Brand

In recent years,with the development of the society,people's living standards increase gradually.The majority products quality tends to be the same.It seems that the emotional design of product has occupied most of position.It can be seen that we have unconsciously entered the emotional design era.In this paper,the author tries to explore the emotional design through the three levels of emotional design proposed by American psychologist Donald A.Norman.By the emotional design,we can explore the design embodiment,characteristics and principles that should be paid attention in the design of sports brand.In the meanwhile to explore the emotional design principles in the creation of sports brand logo design,packaging design,display design and advertising design issues.Brand creation is very important in each aspect of a brand.Every brand should take seriously about Brand building,for sports brand,it's quite tough to face the competition of the stronger market.To build a competitive Sports Brand,not only for drawing customer's attention,it's also a good way to show Brand culture.In the history of the sports brand development,for the sake of promoting the image of brand,we must start from the emotional design principles,tocreate the exclusive feelings of relevant sports brand.In that case,the customers could feel different feeling experience when trying on these products.