Research On Financial Risk Control In The Stage Of OY Chain Expansion

The expansion of the enterprise has been widespread since the end of 1990s,especially chain business model which is a more efficient and convenient operation and development pattern,to better adapt to the actual needs of the current economic and social development at home and abroad.Domestic,since the reform and opening up enterprises are facing increasing competition pressure.So the expansion of enterprises is the only way to seek survival and development for the current majority of Chinese corporations.From the successful experience of foreign McDonald's and KFC,if an enterprise needs a healthy development,we must work as the core of the financial management.Only in the chain expansion stage,in-depth enterprise grass-roots level,the overall identification of enterprises in the special stage of the existence of financial risk problems,and the use of scientific and effective means to control,ability to successfully expand the business and improve economies of scale.This paper takes OY as a case study.First of all,on the basis of the relevant theories of chain expansion,this study analyzes the types and causes of the financial risks of OY.Secondly,using the proportional index and Z3 model to evaluate the overall level of the financial risk at the stage of OY's chain expansion.Finally,put forward improvement measures based on the current situation of financial risk control of OY company,in order to improve the overall financial risk control ability,For the company in the future successfully achieve national chain expansion to provide financial protection mechanism,so that OY company can become bigger and stronger.