Research On The Financing Strategy Of Small And Medium Sized Corporation Of Hunan Province Based On Internet Financial Model

Hunan Province,the majority of small enterprises for private enterprises,the initial registration and operating funds mainly from the sponsor own funds and part of the borrowing funds.Hunan small and sized micro-enterprise financing channels are single,the dependence on their own funds and borrowing is very high,through external financing enterprises accounted for a small number of external funds mainly to bank loans and private lending,Hunan small micro-enterprise loan cycle is short,The number of loans and more,and the loan is mainly used to expand the scale and maintain the normal operation of enterprises,small enterprises as long as the investment cycle is long,easy to fall into the dilemma of capital chain breaks,and bank loans high threshold,requiring enterprises to have a good internal management system,Small sized micro-enterprise financing there is "financing difficulties,financing expensive" difficulties.With the rise of the Internet,"Internet+" has gradually become the mainstream trend of development,Internet finance has gradually been accepted by the public,a small channel for small enterprises financing.On the basis of expounding the current financing difficulties of small enterprises in Hunan,this paper discusses the concept and current situation of Internet finance,and analyzes the key elements and mechanism of Internet financing in the new strategy of Internet strategy-Internet financing.China's popular three kinds of Internet financing model,namely,P2P mode,all-chip model and third-party payment model.Then it analyzes the current situation of Internet financing of small enterprises in Hunan,and it can be seen that the small enterprises in Hunan have difficulties in Internet financing,the enthusiasm of enterprises is not high,the risk of Internet financing is big and the legal supervision is not enough.At the same time,the reasons are explained,Strategy of Micro-enterprise Internet Financing.Finally,through the analysis of Hunan S enterprises as an example,this paper analyzes the financing problem of Hunan small sized micro-enterprises and Internet financing platform by means of game theory.Through analysis,it can be seen that Hunan small sized micro-enterprises should continuously improve their comprehensive ability and call enterprises to learn about Internet finance Financing mode,while the Internet financing platform to be open financing information,so that small enterprises in Hunan can make better use of the information to finance.Through the study of financing problems of small enterprises in Hunan,we can effectively solve the problem of financing difficulties,and provide a new way for the development of enterprises.