Research On Business Model Innovation Of Rural B&B Based On The Perspective Of Tourism Poverty Alleviation

Tourism poverty alleviation is the category of poverty alleviation industry,is the "hematopoietic" poverty alleviation,known as the most dignified poverty alleviation.The development of bed and breakfasts in poor rural areas with the potential for tourism development is conducive to promoting the structural reform of the local hostel community and satisfying the diverse needs of tourists,which is conducive to promoting local economic development and employment.In fact,the right business model is conducive to promoting the healthy development of rural bed and breakfast.The article uses the theory of supply side structural reform,stakeholder theory and sustainable development theory as theoretical support,and synthetically uses literature research method,case study method,field investigation method and comparative research method.Based on the analysis of the successful experience of the development of Moganshan’s B&B and the successful experience of the development of the B&B in Taiwan,the advantages,disadvantages,opportunities and threats of the development and development of the villas in the peak village are analyzed in detail by SWOT analysis.The initial results of the development of rural houses and the shortcomings of the existence.On the basis of the concept of clear business model,this paper summarizes the model as Farmers "autonomous,decentralized" business model,"Farmer + farmer" mode and "cooperatives + farmers" model,and briefly analyzes each model Advantages and disadvantages.Under the premise of clear and innovative connotation,it is emphasized that the innovation of the management mode of the villa in the peak village should be established in theory,the principle of applicability,the principle of principle and the principle of clarity of responsibility,in addition to the"three theories" As well as the rational distribution of interests as a guide,and finally put forward the leasing and overall leasing,joint-stock business model,"cooperatives + consultants + farmers",chain business model and the "joint venture business model" and so suitable for Gaofeng village rural b&b business model.At the same time,these models have some promotional value for other similar areas.