Research On The Current Situation,problems And Countermeasures Of N Financial Products Innovation

Thirty years of reform and opening up,the wealth of our people has increased,the demand for financial management is also increasing.China's commercial banks have also introduced a variety of personal financial products to meet the needs of the people's financial needs.In the development of the financial services business,whether it is the product of the rich,or the intensity of competition,are significantly beyond the expectations of people.If the commercial banks to continue to maintain a relatively high market share,and ensure the stability of its profit,it must be the people's financial needs for extensive collection,analysis,attract more customers with financial products It differs from man to man.At the same time,we must pay attention to the impact of the Internet on human society has been deep into every corner of the financial format has been a huge change.Whether it is Internet payment,public financing,P2 P or non P2 P network loans,or financial institutions Internet platform,has affected people's daily lives.Although the Internet on the traditional financial influence or challenge,but commercial banks should take full advantage of the Internet this historical opportunity,by means of restructuring and optimize the process,innovation of financial products,enhance their market competitiveness.In our country has been in the context of the new economic normal,N bank should be fully aware of the personal financial product innovation is the only way to achieve sustainable development.Under the current environment,China's commercial banks are faced with the impact of Internet banking,the traditional financial product model has been unable to meet the growing financial needs of consumers.At this time,must be carried out in-depth analysis to consumers,conduct the innovation research on financial products,so that every consumer financial needs can be satisfied,on the road of sustainable development.In this paper,N bank individual financing business innovation as the main research content,take the Internet as the external environment,combined with the actual situation of N bank,N Bank of practice in the personal finance business innovation is analyzed,that N bank currently has the following problems: financial product homogeneity serious,internal mechanism improve the quality of staff is low,financial,Internet financial products such as the impact of.This paper put forward the corresponding innovation strategy: first,accurate positioning in accordance with the individual life cycle theory deployment differentiation strategy;second,improve the financial product innovation mechanism;third,to create a high-quality team of personal financial products;fourth,the proper use of the Internet to help the development of personal financial services.At the same time,this paper believes that the risk control measures of personal financial products are also essential.Appropriate and effective risk monitoring to ensure the safety and stability of personal financial services,to ensure the effective implementation of innovative strategies.The purpose of this study is to provide some reference for N bank personal financial business innovation.