| Overseas Wedding business is one type of modern service business.It appears according to the development of Chinese wedding business.Nowadays,young couples prefer more distinctive wedding styles,thus wedding service turns from the same wedding packages to tailored,personal weddings.Overseas wedding are becoming known by common people with this trend gradually.In addition,people obtained more information about overseas wedding due to the report of famous stars' weddings.Therefore,overseas wedding becomes a new choice for some of new couples.The purpose of this thesis is to summarize the successes and failures for the manager of Unique Romance project through the overall evaluation of the overseas wedding business by analyzing the composed parts of it.The thesis result could also provide some support information for the investment organizations or investors as a reference.The contents of this thesis mainly includes overseas wedding market analysis and the product design of this project;the business mode analysis of this project;the promotion and maintenance of this project;the organization and management analysis of this project;the financial and risk analysis of this project.The main research method of this thesis is literature analysis.This thesis is to discuss the the current situation and future development of overseas wedding business by collecting many information about overseas wedding,including web information,photos and videos.It has some reference value for the research of overseas wedding.This thesis also used the technique of case analysis to compare the advantages and disadvantages of different overseas wedding companies.Simultaneously,this paper also used the data collected from the questionnaire to analyse wedding business,which is credible.Through analyzing the different parts of the overseas wedding project,this paper proved that overseas wedding has great potentiality in the future in China,especially in Henan because this business hasn't developed well in Henan,and the consumers here hasn't been fully educated.Thus based on the regional and population advantages,Unique Romance overseas wedding project will get large development in the future in Henan.In a word,Unique Romance wedding project is a low input and light-asset project,therefore it has some investment value for the investment organizations.In addition,This thesis also points to the right direction of development and operation mode for the Zhengzhou Unique Romance Culture Communication Co.,Ltd through the entire analysis of overseas wedding business. |
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