The Weilong Trading Company Development Tactics Research

With the accelerated development of economic globalization and the application of new technologies such as artificial intelligence and big data,the competition of retail enterprises is increasingly fierce and the profit space of the industry is shrinking.The retail industry in China is developing rapidly and adjusting and reforming.In this paper,starting from the actual background of Weilong trading company,with the current problems in the development of company as a starting point,a comprehensive look at the company's market environment,the internal and external environment at present in company as well as the advantages and disadvantages and analyze the market demand.Using the SWOT method to the company's business structure,operating conditions and internal resources strength diagnostic investigation and comb,and develop alternative strategy,a clear positioning of the vision of the company and the future development strategy,and in the company's products quality and technology,brand marketing and human resources management strategy implementation of the three aspects are the specific content.It proposes a business support plan to achieve its overall development strategy,and clarifying the strategic direction and development path of the company in the future.This study is from the actual situations of the company.With continuous pursuit,accelerated transformation and pragmatic development as the main line,Research on the strategic issues facing the company.The research results will guide the future development of the company.