Research Of Marketing Strategy For Trade Finance Products Of M Bank

Trade and finance are two important parts of the national economy,both in the international market and domestic market,the economic operation link is inseparable from the trade,and trade finance is the soul of all trade activities.In recent years,with the deepening of the economic globalization,the appearance of the financial crisis,the region and regional trade and financial relationships and influences each other.China's financial market after years of financial reform has been increasingly mature,improving the financial system,commercial Banks increasingly competitive,and foreign Banks entering the domestic market in succession,the increasingly intensified impact to domestic Banks,commercial Banks trade finance business in the huge development opportunity,constantly enrich trade finance products and push trade finance business.This paper takes M bank trade finance products marketing strategy as the research object,the use of trade finance related theory,from the current situation of the marketing strategy,through the analysis of M bank trade finance products marketing and the marketing environment,of the causes of the problems,put forward the improvement measures of the marketing strategy and safeguard measures,to further optimize the M bank trade finance products marketing strategy.First,this paper interpreted the research background and research purpose,significance,research status at home and abroad and combining with the current theory,put forward the thesis research contents and research methods;Secondly,this paper introduces the M bank present situation and the basic situation of trade finance products,on the basis of this,analyzes M bank trade finance products marketing strategy present situation from the aspects of product,price,place and promotion,put forward the problems of current policy,and analyzes the causes of the problem;Third,the external environment and internal resources for product marketing is analyzed,and the SWOT analysis method to the influence factors of the M bank trade finance products marketing was analyzed;Finally,from the product strategy,the characteristics of business and marketing support angle proposed the M bank trade finance products marketing strategy improvement measures,and puts forward the strategies on the implementation of security measures.