Influencing Factors Of Internet Community Trust And Research On Trust Building

The online community is a group of people with common interests,hobbies and values that come together through a virtual network.With the rapid development of the Internet,the Internet community is also gradually emerging.People share information,exchange ideas and even establish virtual teams to start businesses through the online community,thus deriving various projects and transactions.However,due to the virtual nature of the network,the trust between community members is much more fragile and harder to establish than the offline community.The online community,which has lost its trust foundation,will severely constrain the development of the entire community.Therefore,it is necessary to deeply study the influencing factors of online community trust and how to build a high-trust online community.The first is the method of structural equation.First,by reading a great deal of previous research results,we conclude several factors that affect the trust of the community:individual level includes personal trust tendency,Group membership,social interaction,organizational security including social security system,community vision and so on,constructs the network community trust impact model of this study,and collects data for analysis to verify the community membership,community identity And community vision have a positive impact on online community trust.The second is to use the method of evolutionary game to study.Assuming that the members of the community are bounded rationally and imitative and learning,under the symmetric conditions,the members in the community are undifferentiated individuals to find the stable strategy of evolutionary game,And the matlab simulation of the final stability strategy.Under the condition of asymmetry,the members of the community are regarded as different individuals,and the stable strategies of the evolutionary game are obtained by replicating the dynamic equations of the game,and the matlab simulation experiments are carried out on the final stabilization strategy.The degree of uncertainty of the external environment is verified to have a negative impact on the online community.This thesis focuses on team level and organizational level when studying the influencing factors of online community trust,and introduces the method of evolutionary game to study the dynamic evolution of community trust,which is of great innovation...