Research On The Application Of Big Data In Automobile Internet Marketing

Since 2012,with the 5G,Internet of things,cloud computing and other new technologies and the rapid development of the network,our society began to enter the era of big data.With the national big data strategy put forward,the data was explosive growth,big data quickly promoted the process of digitalization in China.At present,big data has been fully penetrated into the economic,cultural,social and other fields,big data to promote the information of all walks of life more transparent,coupled with the increasingly complex consumer behavior,traditional extensive Internet marketing strategy has been unable to keep up with the pace of the times.As the national pillar industry of the automobile industry,has been in the Internet to explore the forefront of innovative marketing,automobile Internet marketing because of big data has been greatly affected.Big data to the automobile Internet marketing has brought great new opportunities,the use of big data system,Internet companies can accurately lock the user,according to the depth of big data mining and timely development and adjustment of the fine marketing strategy,and for each effect in a timely manner.Big data for the automobile industry,the Internet provides a rigorous marketing technology support,with a big data system that allows brand marketing and performance marketing more accurate,more effective tracking of the effect,thus greatly reducing the cost of waste,to enhance the user Conversion rate.Based on the comparative analysis of the traditional Internet marketing and big data marketing in the automobile industry,this paper expounds the theoretical basis and necessity of the big data marketing,focusing on the design of the big data marketing system,combining with the marketing demand,the precision marketing-theory and the consumer behavior theory,application and effect analysis.Combined with big data marketing case of xl network station,a detailed description of big data in the car user groups in the precise marketing strategy and effect analysis,but also a simple description of big data on the car users personalized service recommendation strategy and effect analysis,so comprehensive the Advantages and Value of big data in Automobile Industry.