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S Company Product Development Management System Optimization Research

Posted on:2019-01-17Degree:MasterType:Thesis
Country:ChinaCandidate:X B GeFull Text:PDF
GTID:2359330545485003Subject:Business management
Abstract/Summary:PDF Full Text Request
Nowadays,market competition is more and more intense.To survive and growth from competition,company needs not only to reduce operation cost,but also to keep focus on innovation management.New product development is a strategic activity for a company during its business activity.Advanced product development and management system guarantees new product's success.Continuous improved product development and management system can increase the success rate of new product development,shorten new product development lead time,and enhance core competitive power.Company S is a multinational corporation on elevator industrial.Depends on its good product and excellent R&D capacity,Company S is leading the industrial for a long time.Since the marketing competitive pressure became bigger,and internal multi-project in the meantime,Company S also faces many issues:product can't meet market requirement,development time is too long,R&D people is less-inspiredThis paper is to solve above mentioned issues by improving product development and management system,especially on improve product development process,improve the organization chart of new product project,and improve performance management of R&D people.Firstly,in order to have a prompt react to China market,new product decision should made by local organization in China of Company,not like the past decision make was always done by top management team in Europe.Secondly,in order to solve the problem that product not match market requirement,we change the process step.Concept design step was divide into two steps to enhance the task before real design task.Finally,performance system of R&D people and new product project team has also been improved.
Keywords/Search Tags:New product development, Integrated Product Development, R&D performance management
PDF Full Text Request
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