Research On The Impact Of R&D Expenditure On Cost Stickiness Of High And New Technology Listed Companies

With the rapid development of economy,the competition in the international market is increasingly fierce.All countries in the world want to continuously improve their competitiveness and occupy a certain market position.How to improve the competitiveness of the market is the main concern of many enterprises at home and abroad.High tech listed companies in recent years of rapid development,many companies are in transition from early growth to the growth medium,with the core competitiveness is essential for high technology companies,high-tech listed companies need to have the core competitiveness through innovation in the industry,so it is necessary to research resources,and in order to ensure the transformation of R&D results the rate of investment are generally long-term persistence of investment,will bring enormous cost pressure to the company,so the rational allocation of resources for high-tech companies to say is.In order to achieve long-term sustainable development of high-tech listed companies,high-tech listed companies must learn to make rational use of resources,improve cost management efficiency and improve product conversion rate.As we all know,in the past,the traditional cost model was used for cost management.The cost management mode is out of date.The traditional cost model considers that the cost will change along with the volume of business,and the proportion of change will be certain.But in the process of actual production and operation,the change of cost will be influenced by various factors,and it is easy to produce asymmetry,and the Cost Stickiness will be formed.Therefore,in the cost management of enterprises,we should give full consideration to various factors that affect the cost stickiness,so as to understand the real cost change dynamics and improve the company's efficiency.This paper mainly studies the impact of R&D expenditure on Cost Stickiness.This paper includes the following five chapters:the first part is the introduction,explains the research background and significance of this paper,by the Ministry of science and technology Chinese online data describes the status of domestic research,and briefly stated the research ideas,research methods,innovations and shortcomings.The second part expounds the definition and related basic theory of R&D expenditure and Cost Stickiness of high and new technology listed companies.The third part analyzes the present situation of the high-tech listed companies,and the high-tech listed company's Cost Stickiness existence are derived,and then influence on R&D spending on Cost Stickiness is analyzed.Finally,according to the current situation of theoretical analysis and hypothesis.The fourth part according to the description of design variables and on the part of the model,and in 2011-2016 years of China's Shanghai stock exchange A shares of 356 listed companies as samples,using the database to find the corresponding Wind and Cathay Financial Indicators,using EXCEL2010 for data at the early stage of consolidation,by most scholars in the study of Cost Stickiness of commonly used Anderson logarithmic model,regression analysis with statistical software SPSS13.0.The fifth part gets the following conclusions by analyzing the data:(1)the cost sticky phenomenon exists in the high-tech listed companies,and the management cost shows a more obvious sticky phenomenon.(2)the number of R&D expenditure on the high and new technology industry has different impact on the cost stickiness,that is,the R&D expenditure has a positive effect on the cost stickiness.(3)state-owned high-tech listed companies have higher cost stickiness.After grouping research,we find that R&D expenditure has a more significant positive reinforcement effect on Cost Stickiness.Then the shortcomings of this article are pointed out,and the relevant policy opinions and research prospects are put forward.The innovation of this paper is mainly reflected in the research content,research perspective and research samples,in terms of content,in the academic research on the influencing factors of the cost stickiness is not comprehensive,effect of R&D spending on Cost Stickiness relative innovation;in the research perspective,respectively two aspects of state-owned enterprises and non state-owned enterprises to study the effect of R&D expenditures on cost stickiness,and make a comparative analysis of the impact on R&D expenditure on Cost Stickiness in the way of literature is not much;in the study on the comparison of innovation,this paper selects the listed high-tech listed companies in Shanghai stock exchange,including non-ferrous metals,information technology,electronics manufacturing,biological engineering and chemical technology research industry,data innovation,research the use of this data is rarely.