Research On The Construction Of Evaluation Index System Of Internet Insurance Website

The insurance industry can rely on Internet technology to reach the public in a short period of time,thus obtaining a broader market space.In recent years,the number of Internet insurance operators in China has increased significantly,and there are also different Internet insurance business models.The user penetration rate continues to grow.With the development of the Internet insurance industry,the way users get insurance products and services will no longer be limited by time and space.Simply opening a web page and completing the purchase of insurance products online through a simple operation will make consumers feel like never before.The approach occupies a dominant position in the insurance consumer market.The concept of Internet insurance needs to be shifted towards customer-centricity.Only by satisfying the individual needs of consumers and improving the user experience can it stand out among many insurance websites.Now,under the Internet environment,The problem of customer loyalty has become the focus of the insurance industry's operating entities.However,under the virtual network environment,the connection between consumers and enterprises is more of a human-machine interaction.Unlike the traditional interpersonal relationship between agents and the physical marketing model,consumers are more likely to have personal preferences.Or the degree of satisfaction and conversion to the choice of Internet insurance websites,the user's viscosity is relatively difficult to maintain.This article is focusing on the phenomenon of Internet insurance,transforming the previous research on the relationship between employers and enterprises and paying more attention to the company's own operations.From the perspective of consumers' psychology,it is found that in the virtual network environment,consumers will have a Attachment emotions,the emotions will extend the life cycle of the characteristics of the site in the minds of consumers,so that the insurance site will be preferred when spending on the next insurance line,which will help the insurance site and consumers form a good relationship quality,thereby enhancing customer loyalty.degree.This thesis firstly analyzes the theoretical researches of domestic and foreign scholars on website attachment,relationship quality,customer loyalty,and evaluation of insurance websites.Based on the S-O-R model in psychology,this paper constructs the three aspects of “insurance website attachment-relationship quality-customer loyalty”.Mechanism model assumptions.Then,a questionnaire survey was conducted on consumers of internet insurance websites,and SPSS statistical software was used to perform correlation analysis and regression analysis on model hypotheses.This verified the positive influence of insurance website attachment on customer loyalty,and found that the relationship quality was in the relationship between the two.It plays a part of intermediary role.Based on the conclusion of the model,an evaluation index system of customer loyalty on internet insurance websites was constructed,and the principal component analysis method was used to further determine the weight of each evaluation index and form a specific mathematical model.Finally,this evaluation index system is used to evaluate the customer loyalty of the typical representative of the current Internet insurance website,analyzes the evaluation results of Internet insurance websites with different business models,and proposes three points of operation for how Internet insurance websites increase customer loyalty.Suggestions: Pay attention to the feelings of consumers and establish emotional ties;pay attention to the scene of marketing,enhance the service experience;take into account the old customers and brand names.It is hoped that the Internet insurance industry can usher in further development after giving consumers more emotional attention.