Research On Market Channel Strategy For Film Of Z Company

At present,in terms of office equipment,especially office computers,asset-light strategy is wide accepted by most of companies.These companies would rather lease computers than purchase ones.Under the call of government,mass entrepreneurship and innovation is strongly advocated during recent several years.Based on this situation,many service providers spring up and focus on the business of computer-leasing.In order to seize market share,these companies grow up rapidly and take drastic measures,such as B2B online,increasing market channels.This pattern of computer-leasing is currently recognized and adopted by most service providers,which z company is one of them.With the development of emerging industry,some problems will follow.In the era of rapid development of today's internet,is this strategy more effective than before?How do these companies establish new marketing channels?Finally,how do these computer-leasing companies find better ways to solve all above problems?In this thesis,we take Z company as an example and analyze all kinds of situation related to computer-leasing and marketing channel.Firstly,we look into the details of industry development,current market pattern and main sales strategy.Secondly,we fully analyze the situation of Z company,including background of the development,present market channels.In addition,we summarize many shortcomings about layout design of market channel by applying the theory of community business and other analytic tools.Finally,we come up with solutions at an aspects of community business at root.To optimize or improve the business of computer-renting of z company is the best way to grasp sustainable competitive edge.We hope that these solutions or suggestions could help Z company bring new vigor and vitality into sales channels.In the meantime,it possibly intrigues those researchers of the theory of community business.It is considered as some reference for them to make new progress in this field.