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The Establishment And Implementation Of The Customer Profit System Based On AHP Analytic Hierarchy Process

Posted on:2019-03-26Degree:MasterType:Thesis
Country:ChinaCandidate:J L LiFull Text:PDF
GTID:2359330548951899Subject:Accounting
Abstract/Summary:PDF Full Text Request
On the supply side reforms,"The Belt and Road","Reduce iron and steel production capacity " under the background of the birth of a number of "power of iron and steel industry transformation and upgrading of enterprises".Most of these enterprises take advantage of Internet technology to guide customer demand and provide more precise support for industrial chain and production transformation for steel production,purchase,transportation,warehousing,processing,finance and so on.As a B2B Internet enterprise,the premise of customer profit is to do well in customer management,that is,customer recognition,evaluation,classification,subdivision and so on.This paper studies the construction and implementation of the customer credit risk management system,taking the Shanghai Zhaogangwang as an example.First introduce the research background and research significance,introduces the relevant customer credit risk management research status,theoretical framework,research on risk management of customer risk management models and evaluation methods through literature review;Secondly,analyze the case and summarize the current situation of credit risk management of Shanghai Zhaogangwang as well as the analysis of the existing problems;again.Through customer credit risk management index selection,system construction,AHP and BP neural network to quantify the customer profitability indicators weights,build customer credit risk management system;secondly,through the organization and transaction process set to support profitable system;Finally,summarize the customer credit risk management research and summary outlook...
Keywords/Search Tags:Credit risk, customer segmentation, AHP analytic hierarchy process, BP neural network
PDF Full Text Request
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