The Influence Of Cross-border E-commerce Socialization On Its Customer Loyal

As cross-border purchases continue to be accepted by consumers,the way that cross-border e-commerce attracts users through socialization has been accepted by major e-commerce platforms.Because the combination of social and e-commerce can significantly improve the relationship between seller and consumers,consumers and consumers,and even seller and seller.The successful socialization can bring effective promotion results to the platform.For this reason,each major platform has established its socialization cross-border e-commerce section.However,due to the nature of the platform itself,not all cross-border e-commerce platforms have developed very well.Studying the socialization of cross-border e-commerce can make the platform have a better understanding and understanding of the construction of its socialization platform,and can also make more targeted improvements to socialization through consumer feedback.Therefore,it is especially important to study and discuss the socialization of cross-border e-commerce and the influence of its customer loyalty.This paper examines the impact of cross-border e-commerce socialization on its customer loyalty,and divides socialization into three dimensions,namely,social information dimension,social network dimension,and social technology dimension,and takes cross-border e-commerce XiaoHongshu as an example.Investigate the impact of socialization on customer satisfaction in cross-border e-commerce,and use user loyalty behavioral loyalty and attitude loyalty to explore the impact of user satisfaction.Through the construction of theoretical models,after a series of data analysis,the following conclusions have been obtained:1.The improvement of information acquisition has no impact on the cross-border e-commerce user satisfaction,the current cross-border e-commerce social sector users and the original.The phase of information asymmetry in the product of the e-commerce has turned to socialization in order to meet the psychological self-satisfaction stage,that is,the level of demand rises.2.The socialization of cross-border e-commerce can indeed improve user satisfaction.3.Cross-border e-commerce users’ satisfaction can improve their user loyalty.