Research On "Internet +" Strategic Transformation Of FINTECH Company A

Affected by the Internet and mobile Internet,the financial industry has ushered in a major change.Consumer finance,Internet finance,the introduction of the concept of inclusive finance,new business,new products are emerging to stimulate the financial market.As a financial service institution in the financial services industry,how to seize this Internet financial opportunity is worth studying in this changing market environment.In this paper,A financial IT service industry leading enterprises,for example,enterprises operating situation from 2014 to 2017,analysis of the data,combined with industry analysis and macro environment analysis,according to the theory of strategic transformation method,sets out the internal cause of the enterprise needs A transition:the change of customers and higher technical application requirements;External cause:1.0 business growth slowed,revenue fell,2.0 business grew rapidly,revenue increased,and development focus needed to be transferred.Company strategic objectives was determined by the driver analysis from "take the technology as the base for financial institutions to provide high quality software products"changed to "take the technology as the base,the Internet and make more simple financial" the strategic objectives.According to SWOT analysis,to determine the A enterprise financial innovation strategy of the Internet:in terms of organizational structure,to focus on wealth management advantage,optimize the organizational structure,independent departments,reduce internal processes,through multi-sectoral coordination and make quick response to market;In technology,need to increase investment in research and development,through expanded R&D staff in the company accounted for in the organization,and encourage the use of new technology to realize financial services products,to improve technical capabilities,to ensure that the technical leading;In terms of talents,the method of promoting employee stock ownership plan,encouraging employees to start a new business,and giving the option of innovative subsidiary companies to improve the research and development momentum of the innovation business;In terms of product,walk,web,cloud,end of product line,around the financial innovation actively upgrade transformation,from the client,the Internet,cloud services to large data of product line,focus on product innovation and quality stability;Implement the strategic transformation through the above four aspects.The following three steps of strategic transformation are given,and the risks and preventive measures are listed.A company as a forerunner in the transformation of traditional financial services companies,its practical experience which can be taken as reference to brand,to the transformation of financial services companies have practical significance and guiding role,may refer to effectively avoid the risk during the process of upgrading transformation.