The Risk Control Of The Internet Industry Merger And Acquisition

With the emerging of the internet+,Internet played a more and more important role in people's daily production life.The internet entrepreneurships have coming to a expansion era,as a result the merger and acquisition happened more frequent.For the reason that compare to the merger and acquisition with the traditional industries,Internet merger and acquisition has many new problems,it is very important that manager should pay attention to how to avoid risks during the process of the merger and acquisition.This article aimed to analyze the merger and acquisition between Tencent and Yixun.com.Firstly,based on the study of the Internet industry merger and acquisition related literature,analyze the merger and acquisition from the theoretical way to get the motivation,specialty,and risk points of the merger and acquisition.After that,the method of risk identification in stages will be used to analyze the chosen case and based on the comparison and conclusion,the strategy of risk prevention about prior,during and after the merger and acquisition will be drawn.The following conclusion is made:(1)there are many obvious differences between the merger and acquisition of the Internet industry and traditional industry,mainly because the Internet industry has a high development speed,focusing on innovation,and paying attention to customer experience.(2)Prior to the merger and acquisition of the Internet industry,the risks are mainly performed on strategy,information and investment.During the merger and acquisition,the risks are mainly performed on law and assess of the value.On the ending of the merger and acquisition,strategy,customer resources,technology patent,and industry culture integration.(3)Based on the merger and acquisition between Tencent and Yixun.com,several advices are provided for the Internet industries merger,such as high publicity and the transparency of the process of the acquisition are guaranteed,the management layer should pay attention to the spread of the culture,and sighing additional clause.