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Design Of Siemens Healthcare Diagnostic (Shanghai) Co.,Ltd Service Quality Management System

Posted on:2018-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z G ZhangFull Text:PDF
GTID:2359330566452117Subject:Business Administration · Business Administration
Abstract/Summary:PDF Full Text Request
With the development of China's economy,the continuous progress of social exhibition,people's living standards and quality of continuous improvement,the public awareness of health continues to strengthen,as well as China's population aging,the new medical reform,the rapid development of health industry,The new situation,the medical device industry market capacity and customer demand is also expanding,the domestic demand for high-end medical equipment more than ever.At the same time,the quality of high-end medical equipment and performance of the stability of the relationship between the doctor's diagnosis is correct or not,related to people's life and health,therefore,from the elements of the decision-making service is also slowly by the majority of hospital attention,and after-sales service More and more as a multinational medical equipment business focus.Siemens medical is one of the world's largest providers of hospital solutions,covering medical imaging,medical information technology and laboratory diagnostics.Products to enter the Chinese market,with the increasingly fierce market competition,and the high requirements of our clients,high quality after-sales service system will become the main guarantee of support the company business,company development faces great challenge.Based on the medical device industry,the after-sales service quality of Siemens Health care Diagnostic(Shanghai)co.,Ltd(SHD)is studied.In service management,service quality theory is introduced,on the basis of combing the Siemens China medical equipment company after-sales service content and process,analyzes the present situation of Siemens medical company after-sales service quality management.Through questionnaire,found that the existing problems of service quality management system,based on the analysis of existing customers after-sales service demand and market competition conditions at the same time,the design meet the actual needs of medical service quality management system,in order to improve the company's customer loyalty and satisfaction,to gain more market share,and service for the whole industry benchmark improve and upgrade.
Keywords/Search Tags:customer satisfaction, medical equipment, Quality of service, After-sales service system
PDF Full Text Request
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