Research On User Stickiness Of Comprehensive B2C Electronic Business Platform

After entering in twenty-first Century,after more than ten years of development history,along with China's strong popularity on the Internet,mobile Internet technology and the rapid development of online payment security,improve convenience,more and more users choose to go shopping on the internet.The B2 C electronic business platform also began gradually from a single vertical category of business diversified comprehensive management,the homogenization of competition is becoming more and more serious,the price war is more and more frequent,resulting in industry profit is low,the overall development in slow.As a business enterprise management focus,how to cultivate user stickiness in comprehensive B2 C stalemate electricity supplier in the field continuously training users and retain users has become a pressing matter of the moment facing enterprises.This article through the following steps on the impact of comprehensive B2 C e-commerce platform user stickiness factors to carry out research:First of all,review the current development of the domestic Internet,comprehensive industry competition characteristics and problems faced by the B2 C electronic business platform,determine the importance of user stickiness on the integrated B2 C business platform.Secondly,it expounds the relevant theories about brand positioning,consumer behavior research,brand loyalty and other related theories at home and abroad,and analyzes the FN network in combination with the actual business data.Finally,the combination of theoretical analysis and empirical research on Market Research and user stickiness of FN network was analyzed,identified 5 key factors that influence user stickiness: brand trust,commodity prices,shopping security,website design,promotional activities,to construct the FN network user viscous effect model.Through the research and construction of FN net user stickiness influence model,this paper explores the factors that influence the stickiness of B2 C platform.Not only to the relevant theory has been supplemented,but also on this basis to propose solutions to solve our country's integrated B2 C electronic business platform currently into the bottleneck of development provides a solution.