Research On Display Design Based On Mobile Clothing Marketing Of Online Clothing Brand

With the rapid development of e-commerce industry,more and more enterprises use e-commerce platforms to expand sales channels.Based on the network clothing brand display design of mobile terminal marketing research to emphasize network clothing brand culture transmission display design,platform and visual marketing construction has important practical significance,for the new fashion designer brand has a certain guiding role.With clothing network brand sales showed a trend of diversification,mobile terminal and mobile APP Internet marketing because of its convenience to consumers effectively integrate fragmented time,clothing electric merchants have traditional marketing channels gradually shift to the mobile platform,and greatly improve the network shopping sell-through rate,promote the subsequent development of the network clothing brand.This thesis mainly adopts the literature research,case analysis,comparative analysis,in-depth interviews and other research methods,and through the complementary advantages of different research methods,combined with the specific case analysis and takes the form of illustrated,to form the network clothing brand display design of mobile terminal marketing a systematic analysis and research.The marketing content of this thesis: 1)analyze the marketing mode classification and operation strategy of e-commerce platform;2)the direction of mobile terminal brand marketing strategy of online clothing brand;3)the promotion and dissemination advantages of WeChat public platform,and summarized the three strategic directions of mobile terminal brand marketing: 2.Detailed online and offline interaction and multi-channel marketing services;Make a differentiated mobile terminal marketing visual presentation.Through more detailed study of the above content,this paper finally puts forward the inspiration of the marketing of mobile terminal network marketing,personalized service and consumption entertainment.Clothing network marketing to distinguish the traditional entity shop marketing model were based on the network platform of visual marketing,fashion brand design display the contents of the key research network clothing store design show main point and innovation point,it is not only for the effective spreading of clothing brand image,is also to product image in the limited interface presents unique visual aesthetic feeling,attract consumer attention,inner resonance,brand recognition,order intention as soon as possible.