Study On The Strategy Of Internet Financial Innovation In Rural Commercial Banks Under The Prevention Of Credit Risk

With the development of the new business model of "Internet +",the Internet has penetrated into many fields of economy and society.Under this trend,Internet finance comes into being through the deep integration of Internet technology and the business of traditional financial industry.At present,the rapid development of Internet finance not only brings new opportunities to the development of commercial Banks,but also brings impact and challenges to the traditional business of commercial Banks.In order to maintain their competitive position in the market,commercial Banks must speed up Internet financial innovation.Among them,in the process of Internet financial innovation,the prevention and control of credit risk is one of the important problems to be solved.Rural commercial Banks in the commercial banking system in the financial market development orientation and its main business target groups have a certain particularity.Therefore,it is of great theoretical and practical significance to study the Internet financial innovation of rural commercial Banks under credit risk prevention.This paper first defines the implication and the development of the Internet financial characteristics,this paper expounds the main mode of the Internet financial innovation,and from the definition and the characteristics of the rural commercial bank credit risk,respectively analyzes the credit risk of financial innovation of the Internet and the importance of credit risk management of rural commercial finance development.Secondly,taking Liaocheng Rural Commercial Bank as an example,based on the general introduction of the development status of rural commercial banks in Liaocheng City,the paper analyzes the current progress of Internet finance innovation in Liaocheng Rural Commercial Bank and the possible credit risks,and analyzes the possible credit risks through the SWOT analysis method.Its advantages,disadvantages,opportunities and threats are analyzed,and further suggestions are made for the lack of credit management in the Internet finance innovation in rural commercial banks in Liaocheng City.Finally,This paper proposes the suggestions for the innovation of internet finance in rural commercial banks under the protection of credit risk: strengthening the construction and training of the talent team and improving the quality of Internet financial services;Strengthening the application of big data and improving the ability of risk prediction;Establishing risk awareness and improving risk prevention means;Innovating financial products and establishing risk prevention mechanism;Attach importance to customer information protection and maintain data security under Internet finance.