Research On The Aesthetic Competitiveness In The Design And Application Of Niche Fashion Brands

With the development of economy,the changes in turn the world upside down clothing market,the diversified needs of consumers in a niche market more and more began to appear,niche fashion brands emerged,contrary to popular fashion brand,fashion brand niche often with personality,personal independence of conduct and most has the unique aesthetic feeling.In the era of aesthetic economy,aesthetic competitiveness has become a link that many brands attach great importance to.Fashion brands,especially small fashion brands,are more so.The research on aesthetics of competitive with the existing scholars,this article from multiple factors of two levels of physical and psychological aesthetic competence of niche fashion brands are analyzed,through the form of questionnaire for empirical research,and obtained the conclusion for this study and help the data.Through case study and questionnaire survey,we get a more representative conclusion that how to play the role of aesthetic competitiveness in the aspects of niche fashion,brand design,application and so on.