Decision Making Style Of Consumers During The Mobile Shopping Process

In recent years,the rapid development of network technology and mobile phone intelligence has made mobile-phone shopping a convenient online shopping method and has been widely accepted by consumers of the internet,especially young netizens.According to statistics,there are more than 70 million users in China through mobile mobile shopping.When consumers of Internet users use mobile phones to implement online shopping,their consumer psychology and natural habits have gradually appeared diversified forms,showing different consumer decision-making styles.American scholars Sproles and Kendall put forward the consumer decision style scale as early as 1986,focusing their research on the empirical research on different decision styles and the analysis of the relevant factors that influence the purchase decision style.The article supports the theories of mobile mobile shopping,consumer purchasing decisions and its model,comprehensively conducts comprehensive online surveys,and designs survey questionnaires.Based on this,it further defines the process of enjoyment,quality-seeking,and price priority.The mobile shopping consumer shopping decision styles of the eight mobile phones of type,fashion,habitual shopping,impulse consumption,choice difficulty,and brand preference are used to build a dimensional model centered on the consumer shopping decision style of the mobile terminal.In order to further explore the influencing factors of consumer shopping decision styles in the mobile terminal of mobile phones,the article designs hypotheses models,and further explores and establishes a mobile phone-based consumer shopping decision style dimension model to verify demographic variables and consumer behavior characteristics for shopping decision-making styles.The extent and direction of the impact are based on empirical results and put forward the marketing strategies and management suggestions of mobile malls and related companies,so as to provide relevant employees with the direction of marketing program design.