A Study Of Business Performance Improvement Of CDB,Qinghai Branch

CDB undertakes the role of providing long-term financial support for economic and social development under the government-led investment system.While providing centralized,large and long-term funds,CDB can finally construct the effective mechanism of social capital market by establishing institutions and cultivating the market,so as to provide financial support for all kinds of "bottlenecks" that restrict economic development.When interest rates are marketable,new changes in the financial sector,and the entire banking industry is facing new challenges.At the same time the interest rate of the loans is down to 25 points,the upper limit of the deposit is released,and the deposit interest rate can be independently priced,which clearly reduces the financing cost of the society.However,for each large financial institution,the margin between the deposit and the loan is narrowed,which affects the profitability,and there is a great pressure in project development and risk control.As a developmental financial institution,CDB also faces such difficulties.It needs to carefully analyze the current economic development situation,solve its own problems,vigorously promote the operation performance,seek to maintain the balance between the customer and me,prevent risks and maximize the benefits,and realize the goal of common development of itself,customers and economy.Based on the relevant theories of development finance,CDB and operating performance,this paper starts from the current interest rate marketization process on the double-sided impact of China's banking financial institutions.Subsequently,this paper studies the development status and environment of CDB,Qinghai branch through external environment,industry environment and internal environment.In a comprehensive understanding of CDB,Qinghai branch management present situation,to create business performance evaluation index system,from the profitability,safety,liquidity,growth and market share index of five dimensions,so as to analyze the CDB,Qinghai branch in the process of operation,and in detail to solve the problems existing in the motivation of this problem.Finally reviews CDB,Qinghai branch's environment analysis,and the results of the analysis in view of the business performance evaluation index,put forward the optimization of the marketing,financial products and services innovations,improve internal management system reform and a series of policies,CDB,Qinghai branch business performance.This paper aims to improve the profitability,liquidity,operation level and subsequent development ability of CDB,Qinghai branch through a series of analysis and comparison.On the choice of methods,mainly adopted a PEST analysis,porter five model,evaluation matrix analysis and the method of literature query,from internal and external environment and industry environment analysis of three aspects carries on the system analysis.In addition,in terms of evaluation index system building,all data is true and reliable,fully reflect the management problems existing in the process of China development bank qinghai branch,put forward some strategies for the problem.