Analysis On Performance Of Synergistic Effect And Diversified Operation Of Oct Co.,Ltd

The growth rate of our economy has slower and the structure is changing with our economy step into a new era named the new normal.With the development of China's economy entering the "new normal",many enterprises operating mode is under great pressure.Chinese government also puts forward new requirements on economic growth,pay more attention to the quality instead of speed,which also means that the original extensive development model will no longer accord with the requirement of "high quality" of economic development.Since China's reform and opening up,the rapid development of market economy in our country also led a group of the rapid growth of the enterprise.the enterprise get the rapid development in the past 40 years nearly,but now the state of economic development put forward higher request,the traditional industries and the experience of the traditional development mode is facing greater threats.Due to the traditional enterprise and industry often involves only one industry or a kind of management pattern,the specialization of management to accumulate more experience on the industry or business model,but specialization means weak risk protection.Diversified operation involves multiple industries or products,which can reduce the risk of industry fluctuation and enhance the ability of enterprises to resist risks.Diversity in a foreign country has a long history since the last century 60 s,but now many companies stopped diversification,began refocusing strategy,while most enterprises in China get expansion of enterprise scale and influence through diversification.Companies in many industries are exploring or acquiring ways to diversify and expand their operations.Real estate developers are no exception.As an important part of China's national economy,real estate development enterprises have created higher value in economic aggregate and tax revenue.After the "golden age" of real estate industry,house prices soaring,countries began to control the prices,which added "ceiling" to the profit level of real estate development enterprises.Therefore,the real estate development enterprises also began to explore diversification,some from the existing business,the development of relevant upstream and downstream industries,while others have nothing to do with existing businesses and explore non-related diversification in new areas.Shenzhen Overseas Chinese Town Co.,Ltd.developed real estate business and tourism service nearly 30 years,"travel + real estate" model is also developed in recent 20 years.As the pioneer of tourism real estate development,combine two business in domestic has formed a larger scale,has formed some representative theme park brand.Therefore,this paper will analyze the financial performance and synergistic effect of the diversification of OCT Co.,Ltd.At present domestic to diversification and financial performance evaluation of diversification are mainly on the empirical analysis.There are few study focused on the financial performance and synergistic effect of a specific enterprise.Therefore,this paper will start from the case of OCT Co.,Ltd,first of all,classify the related theories of diversified performance,and build the theoretical foundation for the article;Secondly,the general situation of the diversified operation of overseas Chinese city and the introduction of the two industries involved;Thirdly,through the selection of financial performance evaluation indexes,the indicators of OCT Co.,Ltd and real estate development and tourism industry are compared and analyzed;in addition,in-depth analysis of the influence of synergy on financial performance and the financial performance of OCT Co.,Ltd;Finally,this paper summarizes the financial performance and synergistic effect of the diversified operation of OCT Co.,Ltd,analyzes the risks that the industry and company may face in the future,and makes suggestions for the future development.In this article,through analysis found that the financial performance of OCT Co.,Ltd indicators are more close to the real estate development industry,involved in the tourism industry makes the assets constitute different integrated under the diversification of OCT Co.,Ltd profit ability is stronger,the coordination effect of diversification,such as economies of scale,market power and internal capital market has been formed,but has not been the most effective.