The Research On The Influence Of Internal Control Quality And Media Monitoring On Auditing Quality

The CPA audit is a forensic business that can improve information quality of the company's financial statements.Due to its independence and objectivity,it supervises the company's economic activities and plays an important role in the healthy and orderly development of the capital market.However,the frequent occurrence of audit failure cases in recent years and the low quality of auditing have not only undermined the economic interests of the participants in the capital market,but also caused severe penalties for CPAs and accounting firms,threatening their survival and development.Therefore,it is necessary to study the influencing factors of audit quality so as to improve the audit service quality of the accounting firms.China is in the period of economic transformation and various systems have yet to be improved.The complex business of the listed company and the hidden nature of corporate governance provide opportunities for the management behavior of earnings manipulation,financial fraud,accounting fraud,which increases audit risk of the CPA and is more likely to cause audit failure.The high quality internal control of the listed company can reduce the level of earnings manipulation,prevent or detect and correct misstatements in the accounting statements,so as to improve the quality of accounting information.Then it has an important influence on making audit judgment and obtaining audit evidence in risk-oriented audit mode.In the information age,media conveys useful information in the form of information exposure as supervisors in the capital market.It helps CPAs obtain detailed information of audit clients,accurately determine auditing risks and implement appropriate auditing procedures,which affects audit quality.In this paper,we select 1387 samples from listed companies in China's A shares from2013 to 2016,to examine the impact on audit quality from the perspective of internal control quality and media supervision.Firstly,On the basis of reading the relevant literature,conduct theoretical analysis and put forward the assumptions of this paper,then conduct empirical tests through multiple regression.The result of the study is that there is a significant positive correlation between the quality of internal control and audit quality,that is,high-quality internal control can help improve audit quality;media supervision and audit quality have a significant positive correlation,that is,media supervision can help improve audit quality;further discovery,the poorer the internal control quality of listed companies,the stronger the role of media supervision in improving audit quality.Media supervision can compensate for the adverse impact of low-quality internal control on audit quality and improve audit quality.Finally,according to the conclusions of this paper,some suggestions are put forward to the accounting firms to improve the audit service quality.