Research On The O2O Competitive Strategy Of Ecological Agriculture By TSANGHAO

Eco-agriculture(ECO),is established in accordance with the principles of ecology and economics,using modern scientific and technological achievements and modern management tools,as well as the effective experience of traditional agriculture,to obtain modernization efficient agriculture of high economic efficiency,ecological benefits and social benefits.It requires the combination of the development of grain and a variety of economic crop production,the development of field cultivation and forest,animal husbandry,vice,fisheries,the development of large agriculture and the second and tertiary industries,using traditional agricultural essence and modern scientific and technological achievements,through the artificial design of ecological engineering,coordinating the contradictions between the development and the environment,the use of resources and protection,the formation of two virtuous circle of ecology and economy,the unity of the three benefits of economy,ecology and social.Currently,with the rapid development of Eco-agriculture,and the traditional agriculture model cannot meet the growing demand of the market.The new-type e-commerce model is coming soon,becoming the main force for the development of ecological agriculture.Whether B2 B or B2 C,is no longer adapt to the main of agricultural electricity business in future,and O2 O model will be the development trend in future.The key value of O2 O is to intervene,so that consumers directly connecting with the producers,shorten the intermediate circulation,thereby reducing costs,this logic is very clear for agricultural transactions.The current situation of TSANGHAO agriculture is the high cost of agricultural operation,high cost of planting caused by the weakness of plant competition with traditional farmers,land transfer costs,labor costs,management costs and other accumulated base,weak market competitiveness of agricultural companies become a congenital problem.To plant green fruits and vegetables,single category,quality is not stable,lack of experience.Changling base mainly has been planted green fruits and vegetables,after more than a year trying planting and trying selling,with the situation of the strawberries overcapacity in the market in 2014-2015,the fierce competition of the market,small profits,poor sales,climate anomalies of 15 years and other factors,leading to the poor income of agricultural operation;the weakness of market awareness,the traditional relationship between production and marketing,the unclearness of profit model,the large investment of the pre-greenhouse construction scale,the high cost,the unsaturated crop,the strawberry being the main cultivar,the single variety and the not prominent differentiated quality,the overall strawberry market in the excess capacity of the market situation,the adjustment of strawberry and vegetable house to forming agricultural products packaging services,facing the issues of the high cost,single variety,the not prominent quality advantage,the imperfection of entire service system construction,the lack of competitive advantage compared with the same type of competition and traditional pattern of farmers’ planting in the market competition.Continuing operations have already been unable to reach investment in one of the core industries of the Group’s development strategy.In order to solve the existing problems,O2 O mode suitable for the development of TSANGHAO itself should be built and O2 O trading platform should be create or cooperate with;eco-agriculture system treated O2 O mode as the main development direction should be built;and own brand of ecological agriculture should be built.