Project Design And Implementation Of YD Shopping Mall

In the 30 years since the reform and opening up,Chinese social types have gradually shifted from production to consumption.Consumer society in people's life style and consumption habits also brought dramatic changes,with the improvement of income level and expand choice,make consumers demand for commodities from the ragmatism to fashion,also from the material consumption to experiential consumption.People pay more attention to enjoy and experience in the process of purchase,and the pursuit of personalized,shopping activity is no longer a simple purchase behavior,but more related to communication,entertainment and leisure,which evolved into one of the major social activity of modern consumers.This article is mainly divided into five chapters,the research content is as follows:The first chapter introduces the background,significance and main methods of the article research.The second chapter introduces the concept of shopping center,research status at domestic and foreign,and related basic theories.The third chapter mainly uses YD shopping center as an example to collect related data,and then uses the data obtained from the market adjustment around the shopping center as the basis to weigh the surrounding and market levels to estimate the rent and determine the proportion distribution of related categories.The fourth chapter mainly analyzes the interior planning of YD Shopping Center.The fifth chapter analyzes the operation plan,proposes the trend and direction of the future development of the shopping center,and provides safeguard opinions on possible problems in follow-up operations.The aim of this paper is to analyze the following problems of shopping mall:(1)physical commercial real estate sales,leasing conditions are not good,and vacancy rate is high;(2)the entity by the impact of e-commerce,more and more shopping mall,leading to a sharp fall in the number of stores and retail tenant demand entities shops,shopping mall sales,which leads to the shopping centre from the early stage of the project site selection,planning,positioning and late operation,etc.,how to deal with the current depressed market impact and make a series of strategic planning.